Delivery that fits: A colourful, crazy campaign for One by Allegro
How do you introduce a delivery service and make an ad that entertains and grabs attention at the same time? For One by Allegro we created the brand's very first campaign aimed at consumers, building the whole creative concept on one simple idea – comfort.
Delivery with One by Allegro fits you. Literally
The hero of our spot is a man in a bathrobe and fluffy slippers who has no intention of leaving his comfy armchair. And he doesn't have to. His armchair becomes his means of transport, and he rides it to pick up a parcel from a One Box.
On the way he waves to a One by Allegro courier, meets another armchair traveller and passes a flower shop with a One Point pick-up spot. All in a slightly surreal world where comfort is a given.
We wanted an ad with a character of its own. A bit absurd, a bit funny, visually striking and easy to remember. But one that also clearly communicates the service's key benefits – delivery to your door, to a pick-up point or to a One Box.
One creative concept across online and offline
We prepared the campaign for YouTube, Meta platforms and out-of-home (OOH). Our comfort-loving hero appeared not only in videos on social media, but also on citylight panels across Prague public transport.
The result was a campaign that combined a product message with emotion, humour and a distinctive visual style.
Because when you're looking for delivery that fits, there's One by Allegro. And you don't even have to get up from your armchair.
