One by Allegro: How we build awareness of a new brand on the Czech market
When WE|DO became One by Allegro, people needed to see who's behind the brand, what services it offers and why to use it. And that's exactly what we help this delivery service with.
For One by Allegro we handle complete social media management – Instagram, Facebook, TikTok and LinkedIn – on a long-term basis. From content strategy through creative concepts, scripts and production to publishing, paid promotion and reporting. We're building the Instagram and TikTok profiles from scratch.
How do you turn logistics into content people enjoy?
Our main goal is to build brand awareness while naturally reminding people of its services. We show how delivery to One Boxes, One Point pick-up points or straight to your door works.
But we don't want to make product content only. We go filming in the depots and introduce the people behind parcel delivery, and we bring the couriers themselves into the videos. Because behind a logistics company there are real people and their stories.
We bet on content series and community engagement
On Instagram and TikTok we create formats that attract attention and followers. In the series The History of Logistics we tell surprising stories from the world of transport, and through Mystery Boxes we connect One by Allegro with partner e-shops while actively engaging followers.
Alongside entertaining content we also create B2B communication on LinkedIn, introducing the team, the growth of the delivery network and topics that matter to e-commerce.
And the results?
An important part of our work is regular monthly reporting and content performance analysis. Across profiles we closely track engagement, views and followers. We value the opportunity to experiment and test new formats – that's what lets us keep pushing the brand forward on social.
