Paying upfront? That's not normal! A campaign for online and TV
For Skip Pay we designed and produced a 360° campaign showing that paying upfront isn't normal.
We shot 3 spots showing absurd situations – a little girl, a woman and a man unpack things they definitely didn't want. The scenes are commented on by Brain and Heart, Skip Pay's mascots and the embodiments of emotional and rational behaviour, who stepped into the real world for the first time.
Each spot comes in several versions for TV and social media. The campaign is complemented by a photo series for online and OOH communication.
