Botas Classic: A legend that deserved a proper image spot
When the Czech footwear legend Botas came back to life under the Vasky brand, its iconic Botas Classic collection returned too. And we got the chance to be part of it.
Together with Karla Šonková, Botas' social media manager at the time, we created an image spot meant to capture much more than just the sneakers themselves.
We set the spot on a sports court – a place that's inseparable from the history of Botas. The lead roles go to movement, energy and, above all, emotion.
Why did we bet on emotion?
Just look at how global sports brands like Nike, Puma or Adidas communicate. Their campaigns aren't built on product specs, but on stories people can relate to. And that's no accident. According to IPA research analysing around 1,000 ad campaigns, emotional advertising proved twice as effective in the long run as purely rational communication.
That's exactly the direction we wanted to take with Botas. To make a video that stays with people. Because when a brand has such a strong history and identity, it would be a shame to tell its story through product shots alone.
The production also included a product photo shoot of the collection, used on the e-shop, on social media and in the press. One shoot gave the brand visual content for communication across several channels.
Core team: Marek Vohryzka (director, video maker), Marek Hart (photographer)
